A brand’s logo doesn’t just represent the company name. It can also represent what the company stands for at the end of the day. Perhaps most importantly, a good logo should make a company recognizable even in just one look.
To put it simply, a logo is one of the most important aspects of a business that you need to consider when starting a business. A good logo will make your business easily recognizable and it can also symbolize everything you stand for in a single image.
The truth is that creating a good logo for your business isn’t easy. With that, you might want to consider these helpful tips first.
1. Know What Type Of Logo Suits You Best
Did you know that there are various types of logos?
There are 9 types of logos and each one works better for certain companies. Just to give you an idea, we’ll have a run-down on what those logos are:
- Wordmarks – logos where the company’s name is created using unique fonts.
- Letterforms – similar to wordmarks but instead of the entire company name, only the first letter is used.
- Lettermarks – uses the initials of the company. Often used for businesses with long names.
- Logo symbols – use logos or objects that represent what the business offers.
- Abstract marks – closely related to logo symbols. The difference is that abstract marks are more metaphorical.
- Mascots – make use of a certain icon or a family-friendly character to represent the brand.
- Emblems – resemble crests and are often used in academies.
- Combination marks – a mixture of more than one logo type.
- Dynamic marks – a unique type of mark that takes a form unlike any other.
2. Consider How It Looks On Print
Surprisingly, not a lot of people think about how well a logo will look printed on products, promotional materials, and even on apparel.
A good logo should translate well into other printed materials so you need to consider this as well. This is especially more important if you’re going to be printing the logo on t-shirts in an embossed or embroidered style. Some logos don’t look well in these and it can ruin the final product.
3. Know Your Competition And Your Audience
It’s important to know who you’re competing with first. That way, you can create a logo that sets your brand apart from those around you. A standout logo should look and feel different from others around it which is why a little look around the field wouldn’t hurt.
Additionally, it’s important to know your audience as well. Some demographics respond to specific logos better. Put it this way, it wouldn’t matter if your logo is the best there is. If it’s not something that your target market is akin to, they wouldn’t even notice it.
4. Don’t Be Afraid Of Do-Overs
Listen, you’re going to make mistakes with your logos again and again. That’s all good and natural though. It can be annoying to create a logo but always remember that the best logos are created after numerous rough drafts in the office.
Your logo is going to change drastically from your first version. It will take a long time to create something that fully represents your brand but with that effort results in something that’s both recognizable and lovable by everyone.
5. Check Out Registered Trademarks First
Last but not the least, don’t show off your shiny new logo just yet, The last thing you’d want is a lawsuit on your hands. What you should do is check out if your logo is impeding on any trademarks or copyrights on the internet. As there are dozens of logos out there, don’t be surprised if there are some that resemble yours closely.
That said, if you’re happy with your logo, you should have it registered as a trademark first. This way, it will be yours and your company for the taking.
Having a good logo is one of the best forms of marketing for your business. Just look at how recognizable brands like Pepsi, Apple, Adidas, and many others are just from a single image. Even small businesses can benefit from a good logo so make sure that yours is as good as possible.